![]() That is, all except one big tech company-Google.Īll the major voice assistants out there-Alexa, Siri, Cortana-are assigned human names. I imagine it is the wish of these big tech companies to foster “relationships,” if you will, between their voice assistants and their customers in order to strengthen their customer’s brand loyalty. In so doing, these products are not just things users command to turn on the lights and play music, but personalities to interact with. by personifying their voice assistants with human names. These aren’t just voice assistants-they are characters who conflict, interact, and even fall in love with the protagonists in these films.įor a similar reason, Amazon, Apple, and Microsoft have followed these science-fiction A.I. W ith some exceptions, like “computer” in Star Trek, much of science fiction personifies its digital voice assistants-Hal in 2001: A Space Odyssey, Jarvis in Iron Man, Samantha in Her.
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